They are metrics that show how customers are interacting with your site. Alt-text is not only helpful for your visitors but Google wants to see that it’s provided for all images that aren’t decorative. A specialized reader will explain the alt text to them so they have an idea of what the picture is about.
Additionally, blog comments are a good place to build a community around your content and serve as good social proof of your blog’s popularity. Blogs with lots of comments can attract even more followers and make your blog appear more authoritative. Mentioning your company in every single blog post, for example, makes readers question your authenticity. While adding a call to action into your content can make sense in certain circumstances, some businesses make the mistake of selling too much in their content. You can share BHS Links your latest content while informing readers about what’s happening with your business. Links in the email can make it easier to visit your website or make a purchase.
Google SEO Fundamentals
A lot of marketers used to think that content & SEO are separate players. So you need to consider all the aspects and find the balance between the effort and the potential benefits. With the autocomplete feature, you just need to write your seed keyword into the Google search and the suggestions will appear automatically. They are officially announced by Google and create a lot of buzz in the SEO community.
Search engine ranking
And to do that, you want to go after keywords that get a decent amount of searches every month. At this point your list of keywords should be A LOT shorter than when you first started. But I DO recommend going after keywords with an above-average CPC. For example, if your website is brand new, it doesn’t make sense to try to rank for super competitive keywords with a KD of 90+.
- These results are key for small businesses and any company with a particular service area.
- Once you’ve taken a look at everything, ask whether there is a good balance between product awareness, consideration, and final sale decision.
- Leverage this data to decide which existing keywords are most important to your website and which new keywords you should pursue.
- Since they are visual and don’t take long to absorb, they are also highly engaging.
Bonus! Local engagement
Your first step is to figure out the keyword difficulty of each term on your list. Well, there’s no magic formula that’s going to show you the perfect keyword from your list. And you’ll get more detail on the topic, including estimated monthly search volume. You can easily find dozens of trending topics and keywords with a free tool called Exploding Topics. That’s why I recommend trying a few tools that specialize in bubbling up burning questions that people have. A list that would be even better and more complete with a link to my SEO audit post.
