You must BHS Links always include target keywords near the beginning of the title and keep it under 60 characters to ensure visibility in SERPs. On-page SEO improves user experience and is integral to maintaining and increasing organic traffic. It also keeps your website relevant, up-to-date, and in tune with what your audience is searching for. On-page SEO, or on-site SEO, involves optimizing individual web pages to boost search engine rankings and attract more organic traffic. Failure to create content that satisfies the search intent will eventually lead to lower rankings. SEO is a general term that includes everything you need to do to improve your website’s ranking in search engines.
OUR ON-PAGE SEO PROCESS
- Furthermore, Google recently announced a new system of generating titles for search engine results.
- Organize your content with clear and hierarchical headings (H1, H2, H3, etc.).
- However, you might face a steep learning curve, particularly due to its interface, as we find it quite old-school and confusing.
You’ll discover the key terms that are missing from your page, the ideal Google category for your term and the best internal links to add. Brian has over 30 years publishing experience as a writer and editor across a range of computing, technology, and marketing titles. He has been interviewed multiple times for the BBC and been a speaker at international conferences.
Write SEO-Friendly Product Descriptions
This includes optimizing visible content and the HTML source code of a page. In all CMS, by default, the title of a page is wrapped into H1 tags. All you have to do is mention some of the above words in your content (without doing keyword stuffing). To get the best possible outcome, all SEO processes have to work together, but the main job of on-site SEO is to optimize the content and structure of a page. This metric shows the percentage of users who leave without engaging with your page in any way.
Keyword Strategy Implementation Guide
For example, this post was targeting the keyword “how to get more traffic”. For example, when I published this post, I added a table of contents with “jump links” to each tip. Today you’re going to learn EXACTLY how to improve your site’s ranking in 2025.
To implement schema markup, you can use Google’s Structured Data Markup Helper or JSON-LD, a lightweight linked data format that is easy for humans to read and write. In addition, adding these links specifically helps improve the flow of PageRank on your site. When done correctly and strategically, pages with more links pointing towards them from other pages on the site are likely to have a higher PageRank. For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo. In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL. Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results.